Ramadan : Businesses face revenue decline as fasting shifts consumer focus

By Synthia Lateu

Business revenues are declining in Douala, Cameroon’s economic capital, as vendors experience the effects of the Ramadan fast. Muslim consumers are shifting their focus towards spirituality and prayer, leaving little time or interest for shopping.
T-shirt vendor Matombe Jack reported a significant drop in the number of clothes he sells daily since the start of the fasting period. He noted that although sales were already sluggish, the situation has worsened. “Many of our clients are Muslims, and right now they are focused on prayers,” he said, expressing hope that business will return to normal once the fasting period is over. He also mentioned that he anticipates an increase in demand during the upcoming International Labour Day, which typically boosts T-shirt sales.
Across various markets in Douala, vendors are facing similar challenges, with many experiencing reduced demand for their products. Another vendor, Klautel Lago, echoed these sentiments, explaining that Ramadan fasting takes a toll on the Muslim faithful. “When people are fasting, they concentrate on prayers and often don’t shop due to exhaustion. They typically visit us only towards the end of the day,” he added.
In the meantime, vendors are devising strategies to make ends meet while hoping for a return to stability by the Ramadan’s conclusion.
Ramadan began on March 1, 2025, and is expected to end approximately four weeks later, around March 30, 2025.
Ramadan, the ninth month of the Islamic calendar, is one of the most sacred times for Muslims. During this month, Muslims observe a strict fast from dawn until sunset, refraining from eating or drinking (including water) during daylight hours. Those engaged in physical activities are compelled to find ways to cope, often opting for more rest. Fasting is a private act of worship that fosters a deeper connection to God, serves as a form of spiritual discipline, and helps cultivate empathy for those who are less fortunate. The fast is broken each evening with prayer and a festive meal known as iftar, after which it is customary to visit with family and friends.