Promotional sales beef up in Yaounde amid price increase

By Eratus Ndueh

The Minister of Commerce, Luc Magloire Mbarga Atangana, has called on the general public to take full advantage of the promotional sales operations that his ministry will organize throughout the national territory to encourage mass consumption and reduce the burden of continuous inflation in the coming days.

According to a release made public by the Ministry on March 18, the Minister said the promotional sales operations for essential products would be held on three sites in Yaoundé, namely 20 May Boulevard, Carrefour Meec, and the Esplanade of the former Divisional Officer of Kondengui.

“During the Ramadan and Easter holidays, until April 16, 2024, beef will be sold on these sites at exceptional promotional prices of 2,500 francs/kg for boneless meat, and 2,000 francs/kg for beef with bone,” indicated Minister Mbarga.

He emphasized that these sales follow a similar trend with previous editions, where consumers could purchase goods directly from producers, importers, or manufacturers at reduced prices while undermining intermediaries.

Also, these fairs initiated during the Ramadan and Easter holiday periods are part of the government’s measure to ensure that its citizens buy foodstuffs at cheaper prices during crucial moments like this, as the Minister says “It is on High Instructions of the hierarchy, in a context of continuous increase in the prices of food products at internationally and the persistence of inflationary tensions.”

The initiative comes as prices of foodstuffs keep rising in the country amid general inflation.