At 3rd Edition of Meet & Connect: Marcom Circle unveils bold plans for the future

Meeting for the third time under the banner of the Marcom Circle Meet and Connect, marketing and communications professionals from diverse industries have announced bold moves that could shape the future of the industry.

The Meet and Connect held on February 28, 2025, in Douala under the theme ” The State of Marketing and Communications in Cameroon”

While officially presenting the Marcom Circle to members, the Vision Bearer Larry Agbor-Nyenty painted a candid picture of the industry’s challenges. He regretted that campaign creativity is dwindling, and marketing professionals are losing credibility due to a perceived lack of fresh ideas. He added that marketing agencies are growing increasingly frustrated, often caught between client expectations and the need to deliver real impact and
young marketers are struggling to find role models amongst other challenges.

The Marketing and Communications professional of a reputable financial institution, stressed that Marcom Circle, which just recently got registered, is not just another industry association but expected to be a thriving community committed to elevating the profession through excellence, integrity, and collaboration. Little doubt while the slogan is ” Connect, Collaborate, and Cultivate.”

To achieve its goals, Larry proceeded to announce an ambitious road map for Marcom Circle, including but not limited to the launch of the Marcom Awards, a Marcom Magazine, an annual Marcom Summit, student mentorship programs, and high-impact training sessions such as masterclasses and strategy boot camps. These initiatives, he explained, are designed to reposition marketing and communications as a driving force for innovation and business success.

Discussions at the gathering also centered on some of the most impactful campaigns in recent months, highlighting what made them successful and how they could be improved. Professionals also participated in brainstorming sessions on real-world industry challenges, such as handling viral crises and convincing finance managers to approve marketing budgets. These discussions reinforced the need for strategic thinking and the ability to demonstrate marketing’s true value to business leaders.

Beyond the insightful conversations, the evening featured fun and interactive activities, including branding challenges and games.